Image Optimization

Optimized images are critical for user experience, site speed, and ultimately search ranking. Unoptimized images will not only affect loading time, which can lower your site’s search ranking, but if they aren’t sized properly, they may also display improperly on certain devices.

Luckily, Without Code optimizes and compresses images for you automatically – so you never need to worry about image optimization. In fact, you should never optimize or compress an image before uploading it, as this will double-compress the file. Double-compressing does not result in a smaller file size.

Note: in cases when an image must be used without optimization, this option is available. See the "Disabling Image Optimization" section below.

We use several processes to ensure images are optimized in the Wocode builder:

RESIZING FOR OPTIMIZATION

The Without Code stock image library contains optimized images so any images you select from this library can be used on your site without concern for site speed. In addition, all images loaded into the site editor will be automatically resized for different devices to ensure that the appropriate image is show. For example, on your mobile site, a photo will automatically be delivered in a smaller format than your desktop version.

MAXIMUM IMAGE REDUCTION

Most images loaded into the site editor will undergo a process called “lossy compression.” This process reduces data size – scaling down the image size, but maintaining the effect on screen so that the image will appear the same to visitors.

MULTIPLE SERVERS

The geographic location of your hosting server can have a big impact on the load speed of an image. Wocode hosting includes a Global CDN (Content Delivery Network), which means that website assets are loaded from a server that is geographically close to the visitor.

DISABLING IMAGE OPTIMIZATION

In widgets that display images, you have the ability to disable image optimization completely by using the Do not optimize this image toggle. This toggle will serve up the uncompressed version of your image across device layouts, unaltered, as it was uploaded to the site.

However, it is important to note that unoptimized images have the potential to negatively affect your page speeds or site load times if multiple large images are uploaded and are not optimized.